Monday, September 19, 2011

Primerica announces International Headquarters Relocation in Gwinnett County

Company Remains Committed to the community and Metro Atlanta 
(GWINNETT- METRO ATLANTA) September 19, 2011- Gwinnett Chamber Economic Development celebrates with Primerica today, as they announce their agreement with Duke Realty to lease a 344,476 square foot build-to-suit new International Headquarters, to be located in the center of Gwinnett County, Georgia, with convenient access from Interstate 85. The state-of-the-art facility will be located on “Primerica Parkway”, and expects the building to be complete and ready for occupancy in April, 2013.

Primerica (NYSE:PRI) is the fourth largest private employer in Gwinnett, with approximately 1,800 employees. Primerica’s Headquarters have, since 1985, been located in Gwinnett County at 3100 and 3120 Breckinridge Blvd.  The current campus includes leases on 10 separate buildings, covering 385,217 square feet.   The new facility will consolidate all of Primerica’s numerous business areas and functions from the current 10 buildings into one three-story building with two connected wings, which will serve to streamline business operations and greatly enhance logistical efficiencies.

John Addison, Chairman of Primerica Distribution and Co-Chief Executive Officer said, “This announcement marks a new day for Primerica.  The new building will allow us to provide enhanced service to our ‘one of a kind’ financial services distribution system.  It will be in a great location for members of our sales force across North America when they come to visit Atlanta and their Home Office.  Our new location is at the hub of the Gwinnett County business, sports and entertainment community, and the thoughtfully designed building will be a centerpiece for our company and our employees and a showcase for our more than 90,000 representatives across North America.  We wish to thank our partners at Duke Realty, Gwinnett County, Gwinnett Chamber and government officials for being so helpful and supportive of our move.”

Georgia Governor Nathan Deal said, “We are elated that Primerica, a company that is economically vital to the great state of Georgia, will remain here where it was founded some 35 years ago.  I want to personally thank John Addison and Rick Williams and all of the other Primerica employees for the continued commitment and pride in Gwinnett County.  They are great neighbors and are a company that really believes in giving back to their community, both through charitable contributions and the great spirit of their hundreds of employees who volunteer their time to help those in need.”

Chairman of the Board and Co-Chief Executive Officer, Rick Williams commented, “It’s a customized ‘build-to-suit’ plan that has been well-designed to maximize business efficiencies and enhance the many services we provide for both our sales force and our clients.  We have also provided space for additional employees over the years, if needed, to be prepared for changes in the business and economic cycles.  After 25 years in our existing location, the current economic environment provides an opportune time for us to move into a significantly improved facility with only a modest change in our underlying economics The move will allow us to consolidate our associate base from 10 buildings to one streamlined facility.” 

“We are delighted that Primerica, one of the largest private employers in the county, has chosen to stay and expand within our community.  This company has been a valued member of our community for years---we are pleased that Gwinnett’s business environment, amenities and overall quality of life persuaded Primerica that Gwinnett was where they wanted to be.” said Gwinnett County Chairman Charlotte Nash.

“Primercia has certainly found their permanent home in Gwinnett County,” said Gwinnett County District 1 Commissioner Shirley Lasseter. “They could have moved their new expanded facilities virtually anywhere- but they have truly become woven into the fabric of our community; through businesses relationships, philanthropy, and providing excellent service to our citizens.”

Chris Brown, Senior Vice President of Duke Realty’s Georgia Operations, said, “Duke Realty is excited that Primerica selected Legacy for its new corporate headquarters. Our development team has commenced pre-construction activities and looks forward to partnering with Primerica, Gwinnett County, Wakefield Beasley and all of our design consultants to create Primerica’s new home.”

"Primerica's investment to remain and expand in Gwinnett speaks to the vibrant and pro-business atmosphere that enables the development of its business community," said Jim Maran, President and CEO of the Gwinnett Chamber. “We congratulate Primerica, Gwinnett and the State of Georgia on this great success, pointing to a solid future in economic growth and stability for us all."

"I'd like to thank our Partnership Gwinnett investors and partners for their vision and leadership to support economic development efforts that produce solid results like these,” said Nick Masino, Vice President of Economic Development and Partnership Gwinnett.  “It was a pleasure working with Primerica, Duke Realty, Gwinnett County and our partners at the State of Georgia Department of Economic Development. The investment by Duke Realty will add millions of dollars of value to the Gwinnett County and Public Schools tax base, and this new building will allow Primerica to expand their headcount. ”added Masino, who represented Gwinnett on this project.

Primerica was represented by Travis Jackson and Sam Hollis with Cushman & Wakefield. Duke Realty was represented by Vice President Craig Flanagan.

Primerica, Inc. headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America.  Primerica representatives assist clients in meeting their needs for term life insurance, mutual funds, loans and other financial products. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing its financial products. Primerica insures approximately 4.3 million lives and more than 2 million clients maintain investment accounts with the company. For more information on Primerica, please visit  

About Partnership Gwinnett
Partnership Gwinnett is Gwinnett’s economic and community development initiative. Led by the Gwinnett Chamber of Commerce and a host of public and private partners, the initiative targets the retention and expansion of existing Gwinnett businesses in addition to the development of new business in five key market segments: Healthcare; Advanced Communications; Information Technology; Trade & Distribution; and Regional/Corporate Headquarters. The ultimate goal is to promote economic wealth & diversification, increase education and work force excellence, improve quality of life and heighten visibility through marketing and outreach programs for the entire Gwinnett community.  For more information on Partnership Gwinnett, the internationally award-winning community and economic development initiative, please visit

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